Tarkett
DIGITAL BRAND DEFINITION
Tarkett flooring needed to be brought into the 21st Century with a luxurious and mature look and feel. I developed a design direction which supported Tarkett's vision as ‘Sophisticated thought leaders in design’ that was recognisably Tarkett and had room to grow to support their 25 markets in over 20 languages.
My role
Design Director
UI Design
A SOPHISTICATED DESIGN DIRECTION
The balance between the audience expectations of the product and the brand wasn’t aligned with a high quality product but a dated digital visual language. I defined the core elements of how we could bring the brand’s visual language online up-to-date dialling up on the luxurious and mature look. Each element of the brand was considered and presented back to the client’s marketing and brand team.
PRODUCT IN FOCUS
It was important that we featured the product in an inspiring and classy way.
With a B2B audience of interior designers we gave them easy ways to find the product they whey where looking for either by type, segment or by brand. Editorial content of case studies, interviews and articles of sustainability were presented to the user to support the brand direction of ‘Sophisticated thought leaders in design’.
