I’m a hands-on experienced design manager with over 9 years experience of leading cross discipline teams, crafting products based on insight and validated by user research.

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I believe in crafting beautiful and considered products that deliver on and above client and user expectations. I want the brand and users experience to move from complex to clear and pleasurable.

I work creatively with brands and my ability to gain trust from clients allows me to create products that’s not only award winning but also enhancing the day to day experiences for the user. 

My experience ranges from leading small to mid multi-agency and multidisciplinary teams. Whiles gaining trust from client which allows my teams to create products that are not only award winning but also enhance the day-to-day experiences for the end user.

While from a digital UI/UX background I also has the experience of brand development and digital brand definition. I’m a consistently steady hand throughout whole projects from discovery to delivery.

I'm also an experienced manager and mentor that enjoys developing others; guiding and supporting junior team members in their career. 

I’m always open to challenge ways of working or approach to ensure we all develop.

 

Areas of Expertise

  • Design direction

  • Human centred design

  • People/team/design management

  • Stakeholder management

  • Team resourcing and recruitment

  • North Star developments / conceptual route developments

  • Discovery to validation research

  • Brand experience development (implementation of brand in digital channels)

  • End-to-end product development - product backlog management, requirement gathering to UX documentation and handover.

  • Design system creation and management


Email
caroline.leijon@gmail.com

Phone
079 565 328 39

A selection of clients I have worked with

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