Gucci
DIGITAL PITCH
We had the opportunity to get in front of the Gucci online team and showcase prospective ideas on how the brand could use the likes of AppleTV to reach their audience further.
My role
Design Director
THE ONE DAY PITCH
Myself and a junior designer developed the material during one day’s worth of work. We used still and video content from online to showcasing what their iconic brand could aesthetically look and be experienced on AppleTV.
To bring the prototype to life we repurposed content features from the Gucci website to allow the Gucci team to easily picture and recognise its own content and to see how it would behave and be consumed on tv a device.
INTERACTIVE CATWALK VIDEOS
While the user watches a catwalk show the Gucci products the models wear would be highlighted. The viewer would be able to saved the products to their Wishlist and at a later time purchase the products from their connected account on the app or website.
EXCLUSIVE OFFERS
Furthermore the experience offered an introduction to Gucci ‘Exclusive Discount Events’.
And opportunities to have an online ‘Front Row Seat’
by viewing their fashion show live online.
