Digital brand experiences and products The Student Hotel DIGITAL BRAND DEFINITION ・ WEBSITE ・ BOOKING ENGINE ・ APPI led an ambitious creative design team throughout the crafting of a digital experience blueprint to the delivery of a new website, custom booking engine, iOS and Android app. Case study Shangri-La DIGITAL EXPERIENCE PITCHA winning pitch where I was the design lead and responsible for producing an exciting and luxurious look and feel solution for the Shangri-La’s online appearance. Case study Gucci + AppleTV DIGITAL PITCHWe had the opportunity to get in front of the Gucci online team and showcase prospective ideas on how the brand could use the likes of AppleTV to reach their audience further. Case study Nurofen DIGITAL BRAND DEFINITION ・ WEBSITE Nurofen had a new take on its brand and was in need of a digital brand solution and experience that stayed true to the refreshed brand. Case study British Red Cross DIGITAL BRAND DEFINITION ・ WEBSITEEnhancing one of the world most recognised brands for the digital age. Case study Tarkett DIGITAL BRAND DEFINITIONTarkett flooring needed to be brought into the 21st Century with a luxurious and mature look and feel. I developed a design direction which supported Tarkett's vision as ‘Sophisticated thought leaders in design’. Case study Honda WEBSITEI was the Honda account’s Design Director delivering a responsive pan-European digital platform across 22 markets encompassing 96 websites. Case study London Business School BRAND ・ WEBSITE Part of an integrated creative team we developed a new brand identity for the brand. That was applied to the online platforms supported by an enhanced experience. Case study Hyperoptic BRAND & CUSTOMER EXPERIENCE Whiles pitching for the re-brand of Hyperoptic we enhanced the pitch submission with an illustration of what the future brand and experience for the customer and employee could look like. Case study esure BRAND OPTIMISATION ・ DIGITAL BRAND DEFINITION esure was in need of a new visual identity as the current felt dated and had lost its personality. I lead the design team and client on a journey while we defined the new modern esure. Case study The Gym PRODUCT DESIGNWhile changing the most critical parts of the online join journey for The Gym I managed a small tight knitted and agile team. We worked collaboratively with the client to ensure a solution that was fit for today’s user expectation and the Gym’s offering. Case study